Overcoming Challenges: A Success Story in Selling Vacant Land in Jennings, Louisiana

Challenge
When Justin Langlois, CCIM and Seth Citron at Stirling were tasked with selling a tract of vacant land in Jennings, Louisiana, they faced several challenges. First, finding the right buyer for a large tract of land in a relatively rural area was a daunting task. Second, demonstrating the value of the land to potential buyers was difficult. Lastly, the property was restricted from the use of a truck stop and/or gas station, limiting the pool of potential buyers.

​Action
To overcome these challenges, the team took several action items. First, Langlois and Citron conducted a comprehensive market analysis to identify potential buyers and their needs. Second, the team created a targeted marketing campaign that emphasized the unique features of the land, including its location, visibility, and potential for development. Third, Justin and Seth worked closely with the seller to negotiate a fair price and ensure a smooth closing process. Fourth, the team conducted extensive research to identify alternative potential buyers who could utilize the property within the given restriction.

Result
Despite the challenges, Langlois and Citron were able to achieve success.

  • The team received inquiries from over a dozen (12) potential buyers.
  • Justin Langlois, CCIM and Seth Citron were able to negotiate a sale price that was $125,000 less than the initial asking price, achieving a sales price of $1,325,000 for the 10.16-acre parcel.
  • The property closed within three (3) months of putting it under contract, which is a relatively short timeframe for a property of this size and location.
  • The use for this specific project would require patience on the part of the buyer’s attorney and title company, which was achieved by the team at Phelps in Baton Rouge.


Testimonial
"I couldn't be happier with the way Justin and Seth handled the sale of my land in Jennings. Despite the challenges, they worked tirelessly to identify potential buyers and negotiate an awesome deal for me and my family. I would highly recommend Justin, Seth and the team at Stirling to anyone looking to buy or sell commercial real estate in the Gulf South." – Ravi Patel