Challenges:
Marketing a brand-new Class A office building for a client is a “dream come true” for most brokers. This property was expertly designed and suited for professional or medical office users. However, the tenant pool in this specific submarket was limited, and several prospects pursued uses that didn’t align with the property’s intended purpose. Despite showing the space more than fifteen times and even reaching the LOI and lease draft stage with a few groups, each potential deal ultimately fell through.
Actions:
Rather than let the listing grow stale, Justin Langlois and John DeArmond continuously refreshed the marketing to keep it top of mind. Action items included making updates to the marketing package, highlighting signage opportunities and additional parking, and broadened outreach to include both professional and medical office users. Throughout the process, we maintained open and consistent communication with the landlord, ensuring confidence and alignment. When an engineering company emerged, we moved quickly — accommodating immediate tours, offering favorable terms, and working closely with their broker to finalize a five-year lease.
Results:
The 2,500-square-foot building was leased within 5% of the asking rate on a five-year term. The tenant will occupy the space as-is, with no buildout required, and the lease begins December 1, 2025. Results of this magnitude often exclude amazing landlords who are patient and make deals with the right groups…this is a metric that is hard to define.
Testimonial
"Justin and John never gave up on this listing. Even after a few deals fell through, they stayed proactive, adjusting the marketing, and pushing for the right fit. Their persistence and communication gave me confidence to stick with them, and I’m glad I did. The result was worth the wait."
- Robert Edwards, DDS