Landlord Representation | 20,000 SF | V United Plaza – Baton Rouge, LA
Challenges:
For years, the entire second floor at V United Plaza sat vacant. It is one thing to lease 1,500 square feet. It is another to lease an entire Class A floor of roughly 20,000 square feet in a soft office market.
The longer the space sat empty, the harder the narrative became. Prospective tenants would ask the obvious question: Why has this been vacant so long?
Ownership had a decision to make: Continue waiting and competing on concessions, or reinvest in the building and control the outcome. This was not just a leasing challenge, it was a confidence challenge.
Actions:
When the right full floor user began exploring the space, the landlord made a decisive move. Instead of negotiating from a defensive posture, he leaned in. First, he committed to delivering a fully customized build out tailored to the tenant’s operational needs. The second floor was redesigned with executive offices, large meeting rooms, collaboration areas, and functional back of house support. The space evolved from vacant square footage into a purposeful workplace.
Second, he aligned his team, comprised of an architect, contractor, property management and leasing representation. Timelines were tight. Design decisions mattered. Budgets had to be respected. The landlord remained engaged throughout the process, ensuring that expectations were clear and execution stayed on track.
At the same time, ownership made another bold decision. Rather than limit improvements to one floor, he approved a full renovation of the building’s first floor common areas. The lobby and shared spaces were upgraded to elevate the tenant experience and reinforce the Class A positioning of the asset.
This was not just about signing a lease. It was about repositioning the building.
Throughout the process, discretion was critical. The incoming tenant had not yet informed its existing landlord of relocation plans. Negotiations, design, and construction coordination all had to move forward without creating market noise, which required trust on all sides.
Results:
The entire second floor was leased on a long term commitment, eliminating a multi-year vacancy. What had been a quiet asset with lingering vacancy became an upgraded, stabilized office property with renewed energy and improved perception in the market.
For the landlord, the result was not just occupancy, but also control. He converted uncertainty into stable income, elevated the physical environment of the building, and demonstrated to the market that V United Plaza is an asset backed by engaged ownership.
For the tenant, the result was a fully customized Class A environment supported by upgraded common areas and long-term stability.
Why This Deal Matters
In today’s office market, leasing large blocks of space requires more than marketing. It requires conviction from ownership and alignment among professionals who can execute. This transaction worked because the landlord chose to invest, lead, and deliver at a high standard. And now this landlord’s standard exceeds the standards of other office owners in this corridor.
Testimonial
"This deal required patience, investment, and trust. Justin and Foster gave us confidence to move forward. They shared our vision of what this building could become and helped us execute at a high level. It was not just about filling space, it was about improving the asset…and we accomplished that together."
- Brian Douglas Campbell, Owner/Landlord, V United Plaza