This is an excerpt from an article originally published in the Business Report, written by Holly Duchmann. The full article can be read here.
While artificial intelligence and machine learning has been around for years, advances with the technology in the past year have made AI one of the biggest hottest issues of 2023 for just about anyone doing business.
In the Capital Region, AI is no longer a futuristic concept. It is a present-day tool driving change across various sectors. From medical offices to legal firms, industry and marketing, companies in diverse fields across the Capital Region are capitalizing on incorporating AI into their workflows.
Through these stories, we explore the diverse ways in which AI is being integrated into businesses in the Capital Region. From small startups to established corporations, these stories provide a glimpse into the practical applications of AI in different industries. They highlight the efficiency, innovation and competitive edge that AI can bring, while also acknowledging the challenges and learning curves involved in its adoption.
Beyond just sharing experiences, this guide for AI integration includes advice on evaluating the relevance of AI for different business models, tips for crafting effective AI policies, best practices for reskilling and upskilling employees, and insights on writing clear and effective prompts to maximize AI’s potential.
THE PLAY STRATEGY: ChatGPT, Bard
Justin Langlois jokes that he has 10 go-to reasons for using artificial intelligence platforms for help with his work in real estate.
While he has an assistant, he says there are tasks he believes are below their pay grade, such as filing documents, research and writing certain marketing packages. For those tasks, he chooses AI.
“I learned early on that I could use it as another assistant,” he says. “You can train it.”
As a salesperson, he says he doesn’t use the creative side of his brain often and credits AI for helping him prepare marketing materials faster than he previously could.
Earlier this year, he listed and sold a department store in Metairie and challenged himself to use AI as much as he could for writing the marketing package.
“The description of the location on Veterans Boulevard, how many stores the chain operates, the description of the building and of Metairie as a whole—all from AI,” Langlois says. “I think people worry that it will replace humans, but in our world it has made us better at our jobs. There are just certain things that we shouldn’t be spending our time on.”
He also uses AI to help fact-check real estate data. What used to take him 30 to 40 minutes to analyze himself in Excel, he can now copy and paste into ChatGPT, which spits out answers in seconds.
For Google-specific content, he turns to Bard, Google’s chat-based AI tool. He feeds it information about a deal, as well as previous things he has written, and asks it to write him a testimonial in his voice.
“It compounds—30 minutes here, 40 minutes there,” he says. “In my world, we’re driven by results and AI software has allowed me to take stuff to market way, way faster than in the past.”
Continue reading the original article here.